THE BIG BANG
– HIGH-END PREMIUM LED SCREEN IN THE HEART OF STOCKHOLM
Iconic location. Upgraded technology. Outstanding impact.
Put your brand at the heart of Stockholm. Atracta’s Stureplan screen, known as The Big Bang, offers premium digital out-of-home (DOOH) advertising in one of the city’s most recognisable locations. Surrounded by shopping, restaurants, nightlife and business, this digital billboard gives brands a striking presence in the Swedish capital.
New LED technology. 8.4 million pixels.
Installed in 2026, the new LED screen brings a major upgrade in image quality. With 8.4 million pixels – more than twice the pixel count of its predecessor – it delivers sharper images and finer detail, giving creative content greater visual impact.
From bold brand campaigns to product launches, the upgraded screen gives advertisers and agencies a powerful canvas for bringing their ideas to life.
An iconic setting for your next campaign
Location is part of the message. At Stureplan, your campaign becomes part of the city’s daily rhythm, reaching people as they work, shop, meet and explore central Stockholm.
Technical specification >>
Location:
Stureplan 8, Stockholm
(N 59° 20′ 11.09″, E 18° 4′ 22.55″)
Format:
Main screen 16:9 High definition
Total size display elements: 140 sqm
LED screen upgraded in 2026
8.4 million pixels
